Omertaa.
Journal for Applied Anthropology.
ISSN: 1784-3308




Time and Change

Studying People’s Perception of Time during Social Change

Anthropology of Time is a domain being studied usually under cultural anthropology and this has progressively gained some attention in the past two decades. Perception of Time or sometimes termed as temporality refers to what people think about the nature and reality of Time whether it is contextual or non-contextual, linear or cyclical, reversible or irreversible, an absolute entity or relative, a resource or invisible phenomena, and what other obvious attributes Time possesses. In each culture there is specific social organization of Time that speaks about the particular socio-economic life of that culture. Therefore, studying the methods used to measure Time, allocation of Time for different activities, beliefs and attitudes towards time in a culture, provides a full picture of the system in terms of its behavioral traits and sustainability.

Whenever Social Change is about to take place in a society, it changes the people’s perception of Time in that society along with other behavioral and structural reforms. As perception of Time is directly linked with the roots of the system thus society may resist any change in its Time concepts. This attitude represents the strength of the old order of the society and people’s fear against the new organization of Time. This will lead to new concepts of social, cultural and economic life. Therefore, studying the changing attitude towards Time gives a better understanding of strength and direction of change and this also involves other interesting and related issues on the timing of change.

This issue aims to analyze and document the indigenous Time concepts and the undergoing alteration in these concepts as a result of social change, and discussing the theories of time and social change leading to the normative aspects of the phenomena. Submissions from all over the world based on the fieldwork in the communities under transition are invited with indigenous terms and folklore used for the time along with their cultural interpretation.


By Muhammad Aurang Zeb Mughal (ed.)

Awaiting admissions.



Mr. Mughal did his masters in anthropology from Quaid-i-Azam University, Islamabad (Pakistan) and is currently working with The World Bank. He is also affiliated with national and international research organizations. He is writing for international journals and encyclopedias on the issues related to Time, Change, Development and Indus Valley Civilization.